Tomcsanyi Fashion Radio Sneakers by Y&R Budapest

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Industry Apparel & Accessories Stores
Media Radio
Market Hungary
Agency Y&R Budapest
Art Director Bálint Benkő
Copywriter Karolina Galácz
Released October 2016


Cannes Lions 2017
Radio Radio & Audio: Clothing, Footwear & Accessories Bronze Lion

Credits & Description

Title: Sneakers
Agency: Y&R
Brand: Tomcsanyi Fashion
Country: Hungary
Entrant Company: Y&R, Budapest
Advertising Agency: Y&R, Budapest
Media Agency: Y&R, Budapest
Pr Agency: Mango Jam Studio, Dubai
Production Company: Y&R, Budapest
Head Of Art: Zoltán Visy (Young & Rubicam Budapest)
Art Director: Bálint Benkő (Young & Rubicam Budapest)
Planner: Dorottya Dinh (Young & Rubicam Budapest)
Head Of Production: Péter László (Young & Rubicam Budapest)
Account Executive: Osrolya Hegyi (Young & Rubicam Budapest)
Copywriter: Karolina Galácz (Young & Rubicam Budapest)
Account Executive: Boglárka Ispán (Young & Rubicam Budapest)
Website: Http://
Release Date: 28.04.2017
Fast fashion is extremely popular in Europe
Face the fact with the customers: somebody else is also paying the price for their clothing.
series of radio ads
not yet applicable
We hear the voice of a little boy from India. He reads aloud a description of a pair of sneakers one usually finds in a fashion magazine or on a fashion blog. He finally reveals he made the item. The narrator then explains fast fashion exploits children and calls for the listener to support ethical fashion, such as Tomcsanyi.
Entry Summary:
Tomcsanyi is a Hungarian fashion brand that centers its communication around being ethical. They are sustainably sourced from within the country and have raised awareness against slavery and exploitation in the fast fashion industry for a number of years in a campaign platform they call "Fashion Revolution." This radio is part of the 2017 installment of that campaign.
Script In English:
LITTLE BOYLift your look with these statement sneakers. From dawn till dusk, these shoes give you an effortless swag. The quality fabric, the sponge tongue, the simplicity of the design coupled with the many trendy colours make these a staple for hipsters and creative types. Step into the coolest squad. Created by Arav, that's me.NARRATORWho are you really wearing? Fast fashion factories exploit thousands of children in the third world. Shop ethical. Tomcsanyi fashion.