Telefonica Radio The Spot Ill Never Hear by Y&R Madrid

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The Spot Ill Never Hear

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Industry Charities, Foundations, Volunteers
Media Radio
Market Spain
Agency Y&R Madrid
Chief Creative Officer Mauricio Rocha
Creative Director Ricardo Uribe
Art Director David Pascual, Pol Mestres, Andre Sousa Moreira
Copywriter Miguel Provencio, Nicolas Bernaudo
Released October 2016


Cannes Lions 2017
Radio Use of Radio & Audio: Use of Audio Technology Bronze Lion

Credits & Description

Title: The Spot Ill Never Hear
Agency: Y&R Madrid
Brand: Fundación Telefónica
Country: Spain
Entrant Company: Y&R Madrid
Advertising Agency: Y&R Madrid
Media Agency: Y&R Madrid
Chief Creative Officer: Mauricio Rocha (Young & Rubicam)
General Creative Director: Martín Ostiglia (Young & Rubicam)
Head Of Art: Jesus Morilla (Young & Rubicam)
Creative Director: Ricardo Uribe (Y&R Madrid)
Art Director: David Pascual (Y&R Madrid)
Art Director: André Sousa Moreira (Y&R Madrid)
Art Director: Pol Mestres (Y&R Madrid)
Copywriter: Miguel Provencio (Y&R Madrid)
Copywriter: Nicolas Bernaudo (Y&R Madrid)
Account Director: Maria Angeles Cobo (Y&R Madrid)
Planner: Miguel Gomis (Y&R Madrid)
Producer: Carlos Lucas (Y&R Madrid)
Director: Javier Diaz (Cp Works)
Script In English:
ANNCR:Hello, my name is Ana and I’m deaf from birth.This is The Spot I’ll never hear, but I can record it thanks to Showleap, a software created by a group of youngsters and developed within Fundacion Telefonicas Think Big program. If you have an idea like this and you think that it can change the world, make it happen.For more information go to
Through a software that translates sign language into verbal language, we made the first radio spot recorded by a deaf-mute person. This is how we invited youngsters to join the Think Big program to develop ideas like this.