V Energy Drink Radio DONATION by Clemenger BBDO Sydney

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Industry Non-alcoholic drinks
Media Radio
Market Australia
Agency Clemenger BBDO Sydney
Director Robbie Brammall Eamonn Dixon
Creative Director Danny Searle
Account Supervisor Caroline Mclaughlin
Released July 2005

Credits & Description

Creative Director: Danny Searle
Scriptwriter: Robbie Brammall/Ant Hatton
Agency Producer: Laura O'connor
Account Supervisor: Caroline Mclaughlin
Advertiser's Supervisor: Susan Wilkinson
Director: Robbie Brammall
Sound Engineer: Anthony Smith

Script in English

SFX: Melodramatic music

VO: Every evening, night monkeys across Australia are kept locked in their cages, because
people like you stopped caring. “What can I do?” you say. “I’m tired, I’ll stay in and watch a
gardening show.” Well, for a couple of coins you can buy a V Black, drink it, and set a night
monkey free. Free to run wild and rub against other night monkeys on a dimly lit dance floor. So donate now and put an end to dull evenings.

ANN: Drink V Black and ‘release the night monkey!!!!’

SFX: Rock music, excited monkey noises