Works » Schering-plough

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Industry Health & Pharmaceuticals
Media Radio
Market Philippines
Agency DDB Manila
Creative Director Eugene U. Demata, Merlee C. Jayme
Account Supervisor Junette J. Laxamana
Released April 2008

Credits & Description

Advertising Agency: DDB DM9 JAYMESYFU, THE PHILIPPINES
Executive Creative Director: Eugene Demata/Merlee C. Jayme
Creative Director: Eugene Demata/Merlee C. Jayme
Scriptwriter: Herbert Hernandez/Merlee C. Jayme
Agency Producer: Steve Vesagas
Account Supervisor: Junette J. Laxamana
Advertiser's Supervisor: Gerry Siquijor
Sound Engineer: Philip Jarilla/Glenn Mariano


Script in English

ANN: When he's irritated, this is how you sound to him every night...

SFX: Guitar music

MVO: (Singing) Rock-a-bye baby!
On the tree top
When the wind blows the cradle will rock!
When the wind blows the cradle will rock!

ANN: For Diaper rash, Vandol cream from Schering Plough.
Brief Explanation

An analogy to how your baby hears your supposedly soothing lullaby when he's feeling irritable, due to diaper rash.

The Radio ad titled DEATH METAL was done by DDB Manila advertising agency for product: Vandol Diaper Rash Cream & Ointment (brand: Schering-plough) in Philippines. It was released in Apr 2008.