DEATH METAL by DDB Manila for Schering-plough

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DEATH METAL

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Industry Health & Pharmaceuticals
Media Radio
Market Philippines
Agency DDB Manila
Creative Director Merlee C. Jayme, Eugene U. Demata
Account Supervisor Junette J. Laxamana
Released April 2008

Credits & Description

Advertising Agency: DDB DM9 JAYMESYFU, THE PHILIPPINES
Executive Creative Director: Eugene Demata/Merlee C. Jayme
Creative Director: Eugene Demata/Merlee C. Jayme
Scriptwriter: Herbert Hernandez/Merlee C. Jayme
Agency Producer: Steve Vesagas
Account Supervisor: Junette J. Laxamana
Advertiser's Supervisor: Gerry Siquijor
Sound Engineer: Philip Jarilla/Glenn Mariano


Script in English

ANN: When he's irritated, this is how you sound to him every night...

SFX: Guitar music

MVO: (Singing) Rock-a-bye baby!
On the tree top
When the wind blows the cradle will rock!
When the wind blows the cradle will rock!

ANN: For Diaper rash, Vandol cream from Schering Plough.
Brief Explanation

An analogy to how your baby hears your supposedly soothing lullaby when he's feeling irritable, due to diaper rash.