Vega Radio GERBIL by Lowe Johannesburg

Adsarchive » Radio » Vega » GERBIL


Pin to Collection
Add a note
Industry Consumer & Public services, Education, Advertising & Communication
Media Radio
Market South Africa
Agency Lowe Johannesburg
Director Adam Livesey, Matthew Brink
Creative Director Gareth Lessing, Rob Mclennan
Released June 2005

Credits & Description

Advertising Agency: LOWE BULL, SOUTH AFRICA, Johannesburg
Creative Director: Gareth Lessing/Rob Mclennan
Scriptwriter: Matthew Brink/Adam Livesey
Agency Producer: Mthuli Bam
Director: Matthew Brink
Sound Engineer: John Culverwell

Script in English

MVO: Right… So… Um… ya… So, alright we open on this nice old guy. This, He’s sitting in a in
a leather chair in his study… You know one of those old leather chairs. He’s talking to us.
Talking to camera. He says, “Hello, we want you to remember our name, Outpost dot com.
That’s why we’ve decided to fire gerbils out of this cannon through the ‘O’ in ‘Outpost’.” Alright, then we cut to a shot of this, this huge, this big cannon and it's standing in front of a wall, with a, there’s an Outpost dot com sign on, on the wall and there’s a hole in this ‘O’. And there’s a red siren, you know, just above it. And this cannon, this cannon goes off and you hear boom and you see a gerbil flying through the air. whoooosh. And it misses the hole, the ‘O’. And it goes splat against that wall. And you cut to a close up (it doesn’t die) and this disoriented gerbil is all “woooo woooo wooooo”. And get’s up and he’s like all scurrying off and the old guy comments, “he he Cute little guy. Fire!” And then “Bam!“ And you see this another gerbil launched and it flies over the wall, you know. Right back. And then you see more gerbils loaded. Firing! Boom! Boom! Bam! And you just see gerbils flying all over the place and they’re crashing into the wall, one splattering next to the ‘O’. And this old guys says, “Ooh… so close!” And then eventually they get one through the ‘O’. uh, The gerbil goes through the ‘O’ and the siren goes , “Woo Oooh Wooo!” And then you cut back to this old guy and he nods knowingly. mmm. And you cut to ‘’. Er… the logo.

ANN: It takes special skills to sell a Cannes Lion winner. Introducing short courses for account
managers. Vega, the Brand Communication School.

Brief Explanation

This advertisement is targeted at account managers already working in the advertising industry.
In this spot we hear a TV commercial being presented to a client. The TV commercial that is
being described is the "Gerbil" commercial that won a Gold at Cannes in 1999.