Vega Radio GRRR by Lowe Johannesburg

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Industry Consumer & Public services, Education, Advertising & Communication
Media Radio
Market South Africa
Agency Lowe Johannesburg
Director Adam Livesey, Matthew Brink
Creative Director Gareth Lessing, Rob Mclennan
Released June 2005

Credits & Description

Advertising Agency: LOWE BULL, SOUTH AFRICA, Johannesburg
Creative Director: Gareth Lessing/Rob Mclennan
Scriptwriter: Matthew Brink/Adam Livesey
Agency Producer: Mthuli Bam
Director: Matthew Brink
Sound Engineer: John Culverwell

Script in English

MVO: Check, um right, right okay We open on this animated diesel engine, right. And it's
just, bshhhh, you know spewing out this gas, this noxious gas and it's flying over this beautiful lush green utopia. And you see a whole bunch of cute bunnies and deer and rainbows you know, all that kind of stuff. And in the background you hear some whistling like this,

SFX: Whistles

MVO: and then this really cool song, alright, you kick the song in, about changing something you
hate. Bunnies, you get them wearing ear muffs and they look up to the sky as, as, as more like nasty diesel engines, right and they're just flying over. Flying over the bunnies. And then this rainbow transforms into a hand and the hand flicks away one of the engines. And then you see some fish are jumping out of the water and swallow some of the engines that come out swallow the engines. And the fish like burp. And the burp, the burp forms this bubble, floats up and a title comes up like just over the burp and it says “Hate Something”. And you've got two hummingbirds and they pop the bubble and there’s this big explosion, right. And there's Billy goats and they head-butt the Diesel engine and and you got these penguins on a seesaw and they're bashing it with like these big hammers. And these two bunnies, two bunnies with bows and arrows, right ,they destroy this last engine. And then these fireworks spell out the word, “hate”. And a group of flamingos they like reveal the whole new cleaner diesel engine. And it flies over seals and they're balancing balls on their noses and you see the whole word spell out, “Change”. Utopia is restored. Cut to logo. What do you think?

ANN: It takes special skills to sell a Cannes Lion winner. Introducing short courses for account
managers. Vega, the Brand Communication School

Brief Explanation

This advertisment is targeted at account managers already working in the advertising industry. In
this spot we hear a TV commercial being presented to a client. The TV commerical that is being
described is the Honda 'Grrrr' commerical that won the Grand Prix at Cannes last year.