Vega Radio WASSUP by Lowe Johannesburg

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Industry Consumer & Public services, Education, Advertising & Communication
Media Radio
Market South Africa
Agency Lowe Johannesburg
Director Adam Livesey, Matthew Brink
Creative Director Gareth Lessing, Rob Mclennan
Released June 2005

Credits & Description

Advertising Agency: LOWE BULL, SOUTH AFRICA, Johannesburg
Creative Director: Gareth Lessing/Rob Mclennan
Scriptwriter: Matthew Brink/Adam Livesey
Agency Producer: Mthuli Bam
Director: Matthew Brink
Sound Engineer: John Culverwell

Script in English

MVO: OK, so um, alright So the commercial, right, starts with this guy. He's sitting on a couch
watching TV. The phone rings. And he picks up the phone, he says, “Hello”. Another guy says, “Hello, wassup?” Our guy, our guy says, um the first guy, he says “Nothin’ B. Watchin’ the game having a Bud. Wassup wit you?” The other guy says, uh his mate right, He says “Nothin’. Watchin’ the game. Havin’ a Bud.” And then our guy, he says, “True. True.” And Another guy says, “Wassup” from the kitchen. And then the guy on the couch, he shouts, “Wassup”. And then the Kitchen guy asks, “Yo, who’s that?” And then the Couch guy shouts back, “Yo, Yo pick up the phone.” Then the three of them, they all go, “Wassup!” And the Kitchen guy says, “Yo, where’s Dukie?” And the other guy calls Dukie, and Dukie's working on his computer upstairs. And they all go “Wassup!” You know, together. And then a guy, he's got a six-pack, right. He rings the intercom. And the Intercom guy says, “Wassup?” And then you see a series of like really fast cuts and they all go, “Wassup!” Then they all put the phone down. And you cut back to the guy on the couch. and he's carrying on his conversation about watchin’ the game, having a bud. And you Cut to this logo and a Title comes up and says, “True, true" That's it.

ANN: It takes special skills to sell a Cannes Lion winner. Introducing short courses for account
managers. Vega, the Brand Communication School

Brief Explanation

This advertisement is targeted at account managers already working in the advertising industry.
The commerical that is being described is the Budweiser 'Wassup' commerical that won the
Grand Prix at Cannes in 2001.