FREEDOM by DDB Manila for Vespa

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FREEDOM

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Industry Motorcycles
Media Radio
Market Philippines
Agency DDB Manila
Creative Director Jerry Hizon, Merlee C. Jayme, Eugene U. Demata
Account Supervisor Ronald Barreiro
Production Soundesign
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MOTOITALIA PHILIPPINES
Product/Service: VESPA SCOOTERS
Agency: DDB DM9JAYMESYFU
Executive Creative Director: Eugene Demata
Creative Director: Merlee Jayme/Eugene Demata/Jerry Hizon
Scriptwriter: Biba Cabuquit/Gogie Sinson
Agency Producer: Tanya Blay/Butch Tayao
Account Manager: Junette Laxamana
Account Supervisor: Ronald Barreiro
Production Company: SOUNDESIGN, Makati City, THE PHILIPPINES
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB DM9JAYMESYFU, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO1: Ask not what America will do for you, but what together we can do for the freedom of man. MVO2: Mr. Gorbachev, tear down this wall! MVO3: Free at last, free at last! Thank God Almighty, we are free at last! MVO4: I shall dedicate the last drop of my blood to the restoration of freedom and the dismantlement of your marshal law. ANN: Embrace freedom. Vespa.

Brief Explanation
Freedom fighters like JFK, Ronald Reagan, Martin Luther King & Ninoy Aquino (a slain Filipino senator who was the leader of the opposition against dictator Ferdinand Marcos and his Martial Law) all struggled to promote liberty for their respective causes. We align our brand with these iconic personalities and encourage riders to embrace their own freedom.