SUCH A WASTE by Campaigns & Grey for Vicks

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SUCH A WASTE

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Industry Health & Pharmaceuticals
Media Radio
Market Philippines
Agency Campaigns & Grey
Creative Director Ompong Remigio
Producer Gerry Magnaye
Account Supervisor Eres Gatmaitan-Aspi
Production Ad Farm
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: PROCTER & GAMBLE
Product/Service: VICKS VAPORUB
Agency: CAMPAIGNS & GREY
Executive Creative Director: Ompong Remigio
Creative Director: Ompong Remigio
Scriptwriter: Ompong Remigio
Account Manager: Matt Mathay
Account Supervisor: Eres Gatmaitan-Aspi
Production Company: AD FARM, Makati City, THE PHILIPPINES
Producer: Gerry Magnaye
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: CAMPAIGNS & GREY, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Such a waste of freshly shampooed hair. Such a waste of a freshly washed and moisturised face. Such a waste of a freshly showered body. Such a waste of freshly applied deodorant. Such a waste of a freshly lotioned hands. Such a waste of a freshly powdered... crotch. Such a waste of freshly baby-oiled legs. Such a waste of feet fresh from the foot spa. Such a waste. ANN: Make sure to have Vicks around to decongest your clogged, runny nose. So you can smell your wife who spent 3 hours on beauty rituals. Vicks. For love and understanding. Only Vicks.

Full script of the ad in the original language
FVO: Sayang ang bango ng bagong shampoo kong buhok. Sayang ang bango ng bagong hilamos at minoisturise kong pisngi. Sayang ang bango ng bagong paligong katawan. Sayang ang bango ng may deodorant na kili-kili. Sayang ang bango ng may lotion na kamay. Sayang ang bango ng pinulbusang... singit. Sayang ang bango ng bineybi-oil na binti. Sayang ang bango ng finoot spa na talampakan. Sayang. ANN: Dapat laging may Vicks sa bahay. Para maalis ang baradong ilong, mag-Vicks. Nang maamoy mo ang misis mong tatlong oras nagpabeauty. Vicks. For love and understanding. Only Vicks.

Brief Explanation
OBJECTIVE: In the Philippines, Vicks Vaporub used to be an essential household item, an all around remedy for colds, mosquito bites etc. But lately, this practice is slowly disappearing. A radio campaign is launched to remind consumers to have Vicks around. INSIGHTS: Clogged noses can ruin romantic moments. CONCEPT: Keep the love going with Vicks. The ad idea is 'Sayang'. 'Sayang' is a one-word expression among Filipinos that pertain to the feeling you get when you see something get wasted or if an opportunity is missed. The rough English translation for this word is 'What a waste'. In the ad, a woman expresses feelings of rejection because her effort to smell good was not appreciated by her husband.