Vida Mujer Radio A Love Song Written By A Murderer, 2 by Circus Grey Lima

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A Love Song Written By A Murderer, 2

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Industry Against violence
Media Radio
Market Peru
Agency Circus Grey Lima
Chief Creative Officer Juan Carlos Gomez De La Torre
Creative Director Charlie Tolmos, Celso Zelaya
Art Director Giancarlo Rodas, Francisco Valenzuela
Copywriter Juan Carlos Mendoza, Gonzalo Aste, Nicolás Soto
Production Audiopost
Production Diego Dibós Sound Lab
Production Sangre
Director Toño Sarria
Released October 2016

Awards

Cannes Lions 2017
Radio Craft: Use of Music Gold Lion
Radio Use of Radio & Audio: Use of Radio & Audio as a Medium Gold Lion
Radio Use of Radio & Audio: Branded Content / Programming Silver Lion

Credits & Description

Title: A Love Song Written By A Murderer
Agency: Circus Grey Peru
Brand: Vida Mujer Organization
Country: Peru
Entrant Company: Circus Grey Peru, Lima
Advertising Agency: Circus Grey Peru, Lima
Media Agency: Circus Grey Peru, Lima
Pr Agency: Circus Grey Peru, Lima
Production Company: Diego Dibós Sound Lab, Lima / Audio Post, Lima / Sangre, Lima
Chief Creative Officer Latam: Diego Medvedocky (Grey Latam)
Chief Creative Officer: Juan Carlos Gomez De La Torre (Circus Grey)
Creative Director: Charlie Tolmos (Circus Grey)
Creative Director: Celso Zelaya (Circus Grey)
Copywriter: Nicolas Soto (Circus Grey)
Copywriter: Gonzalo Aste (Circus Grey)
Art Director: Giancarlo Rodas (Circus Grey)
Copywriter: Juan Carlos Mendoza (Circus Grey)
Art Director: Francisco Valenzuela (Circus Grey)
Agency Producer: Giuliana Garcia (Circus Grey)
Agency Producer: Gabriel Cano (Circus Grey)
Editor: Jose Pacheco (Circus Grey)
Account Supervisor: Sandra Alfaro (Circus Grey)
Traffic Co-ordinator: Liliana Villarreyes (Circus Grey)
Communications Assistant: Rosario Malaga (Circus Grey)
Director: Toño Sarria (Sangre)
Executive Producer: Fiorella Casanova (Sangre)
Assistant Of Direction: Pedro Zamalloa (Sangre)
Creative Producer: David Cortina (Sangre)
Director Of Photography: Andy Mazzon (Freelance)
Music Artist: Diego Dibos (Diego Dibos Sound Lab)
Sound Studio: Alvaro Zevallos (Audiopost)
Chief Executive Officer: Pedro Jose De Zavala (Circus Grey)
Global Creative Chairman: Per Pedersen (Grey Global)
President Latam: Eduardo Maruri (Grey Latam)
Entry Summary:
In the last four years 482 women has been killed by their partners.In most cases a chilling pattern appears: Perpetrators apologize with sweet loving messages.The brief was to do a big action that shows women that is absolutely dangerous to give a second chance to an abuser.The main objective was to start the conversation about this problem and to explain people that behind beautiful words there´s sometimes ugly intentions.
Synopsis:
The radio advert was really a complete song of a famous peruvian songwriter but it was really a word by word transcription of an apologize letter written by a man just before he killed his wife.It was put as a real song in the programming of the radio.
Script In English:
(MUSIC all throughout)Diego Dibos (Singing):I don´t know how to write,I don´t know how to start,to the tell you all the truth.I don´t know how to erase,I don´t know how to explain,all the pain that I make you suffer.That you are the love of my life,That you were it always,That you will always be it forever.That you are the love of my life,That nothing in the world is going to separate us,not even for a second.You are the love of my life,you are my life, woman.I don´t want to share our love,I will never could see you with anyone else.Forgive me my love for not making you happy,my pride does not allow me to tell it to you.Does not allow me. That you are the love of my life,That you were it always,That you will always be it forever.That you are the love of my life,That nothing in the world is going to separate us,not even for a second.You are the love of my life,you are my life, woman.That you are the love of my life...That you are the love of my life,That you were it always,That you will always be it forever.That you are the love of my life,That nothing in the world is going to separate us,not even for a second.You are the love of my life,you are my life, woman.(MUSIC stops)V/O:The song that you just heard, is really the transcription of a love letter written by a man to his wife to apologize for beating her. It was just days before killing her. Do not give abusers a second chance. If you are a victim of violence, call us 639-3411 Vida Mujer Organization