Mavia Radio PLAYGROUND by Wongdoody

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PLAYGROUND

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Industry Video Games/Consoles, Public Safety, Health & Hygiene, Against violence
Media Radio
Market United States
Agency Wongdoody
Creative Director Tracy Wong
Account Supervisor April Warren
Released May 2004

Awards

One Show 2004
Tv & Radio Public Service/Political Radio: Single Gold

Credits & Description

Advertising Agency: WONGDOODY, USA, Seattle
Creative Director: Tracy Wong
Scriptwriter: John Schofield/Matt McCain
Agency Producer: Dax Estorninos
Account Supervisor: April Warren
Advertiser's Supervisor: Pam Eakes
Sound Engineer: John Buroker

Script in English
KID 1: I shot a guy this morning. And then I caved his head in with a bat.
KID 2: I ran over this old lady and she was still alive so I just set her on fire. And she’s all like, ‘ahhh!'
KID 3: I killed, I think, 147 people before school. And they were all screamin’.
KID 1: Tyler and I spent most of today carjacking and running whores.
KID 2: I showed my little brother how to kill a guy with a chainsaw. I cut him in half and there was blood everywhere, all over my face and on the walls.
KID 4: I’ve never seen anything like that, it was awesome.
KID 3: I shot him in the head. I shot him in the leg. I shot him in the heart.
Kid makes gun sounds with his mouth.
KID 3: I think my favourite weapon is probably the shotgun.
KID 1: I broke into this house, killed everyone, including their dog, and then hid the bodies and went to soccer practice.
KID 2: It was cool. It was the coolest thing I’ve ever seen.
ANNCR: Mature-rated video games are not for children. Parents, you need to know what the game is about before you buy it. This message is brought to you by the Campaign for a Game Smart Community and Mothers Against Violence in America. For a list of recommended video games for children, visit mavia.org.