BARRY by Net#work BBDO Johannesburg for Virgin Atlantic

BARRY

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Industry Airlines
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Jenny Glover, Brent Singer
Account Supervisor Lynda Fiebiger
Production FIRST#LEFT
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: VIRGIN ATLANTIC AIRLINES
Product/Service: UPPER CLASS
Agency: NET#WORK BBDO
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover/Brent Singer
Scriptwriter: Jenny Glover/Brent Singer
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger
Advertiser's Supervisor: Joy Turnbull
Production Company: FIRST#LEFT, Johannesburg, SOUTH AFRICA
Sound Studio: First#Left
Sound Engineer: David Law
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

ANN: Barry is where he is most days - kneeling in front of his boss, Mr Fortesque. Today he is completing one of the typical work tasks of a junior account executive: he is cutting his boss' toenails. To make him work quicker, Mr Fortesque smacks Barry on the head to the soothing beat of Wagner’s Ring Cycle. Staring down at the gnarled and yellowing toe-ivory, Barry can’t help but think how much they look and indeed smell like that expensive parmesan cheese that one gets at good restaurants. Most worryingly of all, is that Barry has recently noticed that Mr Fortesque has some alarmingly long nose hair. It bristles like a small, shy nostril-tarantula; one that Barry will no-doubt be responsible for grooming and petting. And now, with today’s nail felling completed, what words of courage can we offer our poor friend Barry? Well, keep working your way up, Bazza. Your reward for making it to the top will be Virgin Upper Class. And it will be sweet. Just remember the words VirginAtlantic.com for bookings, and stay strong.

Brief Explanation
Achieving success is often a hard, painful process. Yet, the rewards that come with success, rewards such as travelling Virgin Atlantic Upper Class, make it well worth it.