MOIRA by Net#work BBDO Johannesburg for Virgin Atlantic

MOIRA

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Industry Airlines
Media Radio
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Creative Director Jenny Glover, Brent Singer
Account Supervisor Lynda Fiebiger
Production FIRST#LEFT
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: VIRGIN ATLANTIC AIRLINES
Product/Service: UPPER CLASS
Agency: NET#WORK BBDO
Executive Creative Director: Rob McLennan
Creative Director: Jenny Glover/Brent Singer
Scriptwriter: Jenny Glover/Brent Singer
Agency Producer: Tanja Rae
Account Supervisor: Lynda Fiebiger
Advertiser's Supervisor: Joy Turnbull
Production Company: FIRST#LEFT, Johannesburg, SOUTH AFRICA
Sound Studio: First#Left
Sound Engineer: David Law
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The time is 3.37 AM. Moira is in her cubicle building a matchstick replica of the Colosseum for her boss’ daughter’s history project. She has been at the office for 47 hours straight. This morning she took a basin bath at the coffee station. The detergent caused her skin to flake off in worrisome sheets. She’s been using the loo air freshener, the ‘Puff of Pawpaw’ variety, as underarm deodorant, and has been living off sachets of tomato sauce. Moira is now somewhat delirious. She laughs out loud to the jokes in her head and sings Kajagoogoo songs. In fact, so advanced is her state of delirium that she actually begins to like Kajagoogoo and is considering buying their 'Best Of' CD. Now as, Moira prepares for the work day by washing her underwear at the water cooler, what nugget of wisdom can we offer her? Well, keep running that rat race, Moira. Your reward for getting to the top will be Virgin Atlantic Upper Class. And it'll be good. Just repeat the words: VirginAtlantic.com for bookings. VirginAtlantic.com for bookings.

Brief Explanation
Achieving success is often a hard, painful process. Yet, the rewards that come with success, rewards such as travelling Virgin Atlantic Upper Class, make it well worth it.