BASTARD KING by Black River F.C. Johannesburg for Virgin Money

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BASTARD KING

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Industry Insurance
Media Radio
Market South Africa
Agency Black River F.C. Johannesburg
Director Avish Gordhan, Suhana Gordhan
Executive Creative Director Ahmed Tilly
Creative Director Jonathan Deeb
Producer Wendy Botha
Account Supervisor Janine Allem
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: INSURANCE
Agency: BLACK RIVER F.C.
Executive Creative Director: Ahmed Tilly
Creative Director: Jonathan Deeb/Suhana Gordhan
Scriptwriter: Avish Gordhan/Mandie van der Merwe/Suhana Gordhan
Agency Producer: Marge Hughes
Account Manager: Palesa Tshabalala
Account Supervisor: Janine Allem
Advertiser's Supervisor: Gia Callinicos
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Avish Gordhan/Suhana Gordhan
Producer: Wendy Botha
Sound Studio: Sonovision Studios
Sound Engineer: John Culverwell
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLACK RIVER F.C., Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Horses galloping; swords being drawn MVO1: I bring word from King Wukong. King has raised tax by 75%. SFX: Crowd gasp and murmur MVO2: I won’t pay. Not to that money-grabbing, greedy, cruel, bast... SFX: Man is decapitated MVO1: Anyone else? SFX: Silence; quiet cough SFX: Traditional Chinese music ANN: Annual increases can take the life out of you. That’s why we’ll fix your premiums for 24 months. Some problems are ancient, but your insurance doesn’t have to be. Virgin Money. Insurance like it should be. An authorised financial services provider.

Brief Explanation
Some problems have existed since the beginning of time. Like theft, accidents and bureaucracy. After so many centuries, why have we not developed an efficient, innovative, fair, logical way to deal with age-old problems? Insurance by Virgin Money is the new solution - the new way of doing insurance. In this commercial, a Chinese messenger conveys to the proletariat that their taxes will go up. The message: unfair increases are an ancient problem but it doesn’t mean your insurance company has to deal with it like it’s the old days.