CAMEL by Black River F.C. Johannesburg for Virgin Money

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CAMEL

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Industry Insurance
Media Radio
Market South Africa
Agency Black River F.C. Johannesburg
Director Avish Gordhan, Suhana Gordhan
Executive Creative Director Ahmed Tilly
Creative Director Jonathan Deeb
Producer Wendy Botha
Account Supervisor Janine Allem
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: INSURANCE
Agency: BLACK RIVER F.C.
Executive Creative Director: Ahmed Tilly
Creative Director: Jonathan Deeb/Suhana Gordhan
Scriptwriter: Avish Gordhan/Mandie van der Merwe/Suhana Gordhan
Agency Producer: Marge Hughes
Account Manager: Palesa Tshabalala
Account Supervisor: Janine Allem
Advertiser's Supervisor: Gia Callinicos
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Avish Gordhan/Suhana Gordhan
Producer: Wendy Botha
Sound Studio: Sonovision Studios
Sound Engineer: John Culverwell
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLACK RIVER F.C., Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Camel bleating; music MVO1: Hala Kareem! Did you see my new camel? Full house, Habibi. MVO2: Not bad, hey. I like the fur finish. MVO1: Check the humps on this thing. It even has that (sniffs) new camel smell. MVO2: Well, enjoy it while it lasts. As soon as you get home, the wives will want to drive it. (Laughing) ANN: Why do your premiums go up when your car loses value? Introducing insurance where your premiums are fixed for 24 months. Some problems are ancient, but your insurance doesn’t have to be. Virgin Money. Insurance like it should be. An authorised financial services provider.

Brief Explanation
Some problems have existed since the beginning of time. Like theft, accidents and damage to property. After so many centuries, why have we not developed an efficient, innovative, fair, logical way to deal with age-old problems? Insurance by Virgin Money is the new solution - the new way of doing insurance. This commercial is about the depreciating value of a vehicle, except the ‘vehicle’ in question is a camel. The ad questions why your premiums go up when your car loses value. The message: some problems are ancient. Your insurance doesn’t have to be.