HORSE by Black River F.C. Johannesburg for Virgin Money

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HORSE

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Industry Insurance
Media Radio
Market South Africa
Agency Black River F.C. Johannesburg
Director Avish Gordhan, Suhana Gordhan
Executive Creative Director Ahmed Tilly
Creative Director Jonathan Deeb
Producer Wendy Botha
Account Supervisor Janine Allem
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: INSURANCE
Agency: BLACK RIVER F.C.
Executive Creative Director: Ahmed Tilly
Creative Director: Jonathan Deeb/Suhana Gordhan
Scriptwriter: Avish Gordhan/Mandie van der Merwe/Suhana Gordhan
Agency Producer: Marge Hughes
Account Manager: Palesa Tshabalala
Account Supervisor: Janine Allem
Advertiser's Supervisor: Gia Callinicos
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Avish Gordhan/Suhana Gordhan
Producer: Wendy Botha
Sound Studio: Sonovision Studios
Sound Engineer: John Culverwell
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLACK RIVER F.C., Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Horse MVO: Now, come on, you great beast. I know you can make it up this hill. I’ll wash and polish you when we get home. No, no, no, no! Don’t stop for food you great guzzler. Come on! Ah, come on! Don’t lie down, you fat lump. I warn you – I’ll pack you off to the scrap yard. If we get back. SFX: Bagpipes ANN: Some problems are ancient. Your insurance doesn’t have to be. Introducing insurance where you only pay for the benefits you want, like roadside assist, for example. Virgin Money. Insurance like it should be. An authorised financial services provider.

Brief Explanation
Some problems have existed since the beginning of time. Like theft, accidents and breakdowns. After so many centuries, why have we not developed an efficient, innovative, fair, logical way to deal with age-old problems? Insurance by Virgin Money is the new solution - the new way of doing insurance. In this commercial, a Scotsman is struggling to get his horse up a hill. The horse is about to collapse from exhaustion. The message: breakdowns are an age-old problem but it doesn’t mean your insurance company has to deal with it like it’s the old days.