PEASANTS by Black River F.C. Johannesburg for Virgin Money

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PEASANTS

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Industry Insurance
Media Radio
Market South Africa
Agency Black River F.C. Johannesburg
Director Avish Gordhan, Suhana Gordhan
Executive Creative Director Ahmed Tilly
Creative Director Jonathan Deeb
Producer Wendy Botha
Account Supervisor Janine Allem
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: INSURANCE
Agency: BLACK RIVER F.C.
Executive Creative Director: Ahmed Tilly
Creative Director: Jonathan Deeb/Suhana Gordhan
Scriptwriter: Avish Gordhan/Mandie van der Merwe/Suhana Gordhan
Agency Producer: Marge Hughes
Account Manager: Palesa Tshabalala
Account Supervisor: Janine Allem
Advertiser's Supervisor: Gia Callinicos
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Avish Gordhan/Suhana Gordhan
Producer: Wendy Botha
Sound Studio: Sonovision Studios
Sound Engineer: John Culverwell
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLACK RIVER F.C., Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Medieval music SFX: Donkey cart; loud crash MVO1: Oi! MVO2: Ist thou okay? Is thy donkey hurt? MVO1: Ye swinefool! Thou drivest thy cart like an invalid. MVO2: Oi! Thou didst knockest into me! MVO1: Me didst not! Thou hath fallen asleep at the reins. MVO2: Ne’r have I heard such nonsense. Look yonder at the tread of thy donkey’s shoes - 'tis the reason thou didn’t stop. Thy donkey - 'tis not road worthy. ANN: Some problems are ancient. Your insurance doesn’t have to be. Introducing insurance where you don’t pay an excess. Virgin Money. Insurance like it should be. An authorised financial services provider.

Brief Explanation
Some problems have existed since the beginning of time. Like theft and accidents. Just because some problems are ancient, it doesn’t mean your insurance has to deal with it like it’s the old days. Insurance by Virgin Money is the new solution. The new way of doing insurance. This commercial is set in Medieval times. It’s about a peasant in a horse and cart that crashes into another peasant. It had to be written in Old English to maintain authenticity. The challenge was to convey modern behaviour using an archaic way of speaking.