PIRATE by Black River F.C. Johannesburg for Virgin Money

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PIRATE

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Industry Insurance
Media Radio
Market South Africa
Agency Black River F.C. Johannesburg
Director Avish Gordhan, Suhana Gordhan
Executive Creative Director Ahmed Tilly
Creative Director Jonathan Deeb
Producer Wendy Botha
Account Supervisor Janine Allem
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: VIRGIN MONEY
Product/Service: INSURANCE
Agency: BLACK RIVER F.C.
Executive Creative Director: Ahmed Tilly
Creative Director: Jonathan Deeb/Suhana Gordhan
Scriptwriter: Avish Gordhan/Mandie van der Merwe/Suhana Gordhan
Agency Producer: Marge Hughes
Account Manager: Palesa Tshabalala
Account Supervisor: Janine Allem
Advertiser's Supervisor: Gia Callinicos
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Director: Avish Gordhan/Suhana Gordhan
Producer: Wendy Botha
Sound Studio: Sonovision Studios
Sound Engineer: John Culverwell
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BLACK RIVER F.C., Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Tavern ambience; men drunkenly singing MVO1: Avast! Where’s me ship? MVO2: Dunno, Capt’n! MVO1: It’s gone! I don’t believe me deadlights. I parked it just here a minute ago. MVO2: I be telllin ye to giv’ sum gold coins to de car guard, Capt’n. MVO1: What? SFX: Sea shanty music ANN: Some problems are ancient. Your insurance doesn’t have to be. Introducing insurance where you don’t pay an excess. Virgin Money. Insurance like it should be. An authorised financial services provider.

Brief Explanation
Some problems have existed since time immemorial. Like theft and accidents. Centuries later, why haven’t we developed an efficient, innovative way to deal with age-old problems? Insurance by Virgin Money is the new solution. The new way of doing insurance. This commercial features a pirate whose ship has been stolen. A 'car guard' is very recognisable in South Africa. It’s the term for a person who guards your car from potential thieves and demands a tip in return. The message: Theft is an age-old problem. Just because some problems are ancient, doesn’t mean your insurance has to be.