Nivea Radio IMITATION

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IMITATION

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Industry Cosmetics & beauty products, Hygiene & Personal Care Products
Media Radio
Market Belgium
Released May 2004

Credits & Description

Advertising Agency: TBWA\BRUSSELS, BELGIUM, Brussels
Creative Director: François Daubresse
Scriptwriter: Koen Nuyts/Tony Naudts-Ducène
Agency Producer: Mieke Vandewalle
Account Supervisor: Cynthia Gomez/Nathalie Ducène
Advertiser's Supervisor: Helen Willems/Anna Grassano
Director: Kristiaan Debusscher


Script in English

Robert(a): To test our facial care products, I, Robert, researcher at Nivea, have slipped myself inside the skin of our target group: the girls.

SFX: Zipper.

Robert(a): (high-pitched voice) Let's go!

Girl: Hey Roberta! I've just bought your thing - Nivea Visage Young!

Robert(a): (normal voice): what!?...(clears throat and repeats with high-pitched voice: ) What!?

Girl: Well yeah, you talk about it so much!

Robert(a): (high-pitched voice) What are you doing? You can't do that.

Girl: Why?

Robert(a): Well, you're copying me. Today my cream, what will it be tomorrow? My razor? Ah I'm going to cry. (sobs)

VO: Nivea Visage Young. A complete range of facial care for girls. Nivea Visage Young. For pure and clear skin.
Script in Orginal Language

André: Pour tester nos soins du visage, moi André, chercheur chez Nivea, je me suis glissé dans la peau de notre cible, les filles.

SFX: Tirette

Fille: Hé, Andréa regarde. J'ai acheté ton truc là, Nivea Visage Young.

André: Quoi???

Fille: Ben oui, tu m'en parles tellement...

André: C'est dégueulasse ce que tu fais là.

Fille: Pourquoi?

André: Mais tu me copies. Aujourd'hui ma crème et demain quoi ? Mon rasoir...(pleure). Je suis malheureux...euse.

VO: Nivea Visage Young. Une gamme complète de soins du visage pour les filles. Nivea Visage Young. Pour une peau pure et fraîche.