ONLY YOU by El Taier/Tribu DDB Guatemala, Tribu DDB Honduras for Pasmo

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ONLY YOU

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Guatemala
Agency El Taier/Tribu DDB Guatemala
Executive Creative Director Jorge Solórzano
Creative Director David Herrera
Agency Tribu DDB Honduras
Account Supervisor Efraín Medina
Production Be Sound
Released August 2010

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: PASMO
Product/Service: VIVE LONG-LASTING CONDOMS
Agency: EL TAIER / TRIBU DDB
Executive Creative Director: Jorge Solórzano
Creative Director: David Herrera
Scriptwriter: Jorge Solórzano
Agency Producer: Fredy Chajón
Account Manager: Efraín Medina
Account Supervisor: Efraín Medina
Advertiser's Supervisor: Susy Lungo
Production Company: BE SOUND, Guatemala City, GUATEMALA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EL TAIER / TRIBU DDB, Guatemala City, GUATEMALA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music - 'Only You' MVO: Only youuuuuuuuuuuuuuu... Can make this world seem right ANN: Long-lasting Vive Condoms. Add more time to love. MVO: Only youuuuuuuuuuuuuuu...

Full script of the ad in the original language
SFX: Inicia tema musical - 'Only You' MVO: Only youuuuuuuuuuuuuuu... Can make this world seem right ANN: Condones Retardantes Vive. Dale más tiempo al amor. MVO: Only youuuuuuuuuuuuuuu...

Brief Explanation
The client asked for us to develop a radio campaign that fulfilled the following requirements: - To clearly demonstrate all the benefits of the product - To not be too explicit with the sexual theme - To focus more on stable couples and not on occasional sex - To not position its consumption like something negative for men - To ensure that the campaign could be used in several markets