ANNIVERSARY OF SÃO PAULO by Y&R Sao Paulo for Vivo

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ANNIVERSARY OF SÃO PAULO

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Industry Mobile Communications
Media Radio
Market Brazil
Agency Y&R Sao Paulo
Creative Director Alexandre Vilela, Felipe Gall
Account Supervisor Valeria Ordonhez
Production Junk Om
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: VIVO
Product/Service: MOBILE PHONE NETWORK
Agency: Y&R
Creative Director: Alexandre Vilela/Felipe Gall
Scriptwriter: Fernando Calvache/Joao Paz
Agency Producer: Nicole Godoy/Camila Naito
Account Manager: Leonardo Balbi/Natalia Garutti
Account Supervisor: Valeria Ordonhez
Advertiser's Supervisor: Tricia Cristilli
Production Company: JUNK OM, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: São Paulo has all kinds of things for all tastes and preferences. For that reason, Vivo has prepared a tribute that is just like the city - several radio stations will play now, at the same time, their own versions of 'Happy Birthday'. SFX: Changing stations MVO2: Hey São Paulo, this is for you! Happy birthday to you... SFX: Changing stations MVO3: On this cherished date... SFX: Changing stations MVO4: Lots of happiness... SFX: Changing stations FVO1: Many years of life... MVO5: Lots of happiness... SFX: Changing stations FVO2: Many years of life... SFX: Changing stations MVO6: That’s it, happy birthday to you, on this cherished date. Lots of happiness, many years of life. Now it’s your turn... ANN: Good afternoon and Happy Anniversary São Paulo.

Full script of the ad in the original language
MVO1: São Paulo tem de tudo, para todos os gostos e jeitos. Por isso, a Vivo preparou uma homenagem que é a cara da cidade. Várias rádios vão tocar agora, ao mesmo tempo, a sua versão do parabéns. SFX: Mudar estações MVO2: Alô São Paulo, essa é pra você Parabéns pra você... SFX: Mudar estações MVO3: Nesta data querida... SFX: Mudar estações MVO4: Muitas felicidades... SFX: Mudar estações FVO1: Muitos anos de vida... SFX: Mudar estações MVO5: Muitas felicidades.... SFX: Mudar estações FVO2: Muitos anos de vida... SFX: Mudar estações MVO6: É isso aí, parabéns pra você nesta data querida. Muitas felicidades, muitos anos de vida. É com você. ANN: Boa tarde, e parabéns São Paulo.

Brief Explanation
This spot was broadcast on 25 radio stations in São Paulo at the same time. This MP3 is an example of what the listener would have heard if they changed stations throughout the simultaneous broadcasts. A tribute to the 456th anniversary of São Paulo, the biggest city in Brazil and, consequently, a very important consumer market for Vivo Mobile.