Vodafone Radio ESPADRILLES by J. Walter Thompson London

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Industry Consumer & Public services, Mobile Communications
Media Radio
Market United Kingdom
Agency J. Walter Thompson London
Director Hugh Todd, Adam Scholes
Creative Director Nick Bell
Account Supervisor Gerald Breatnach
Released January 2005


Cannes Lions 2005
Radio Commercial Public Services Bronze Lion for the Campaign

Credits & Description

Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Nick Bell
Scriptwriter: Hugh Todd/Adam Scholes
Agency Producer: Hannah Gibson
Account Supervisor: Gerald Breatnach
Advertiser's Supervisor: David Perry/Daragh Persse
Director: Hugh Todd/Adam Scholes
Sound Engineer: Ian Hargest

Script in English

Telesalesman: OK sir, as part of your application I have to ask, are you a Man U fan?

MVO: Yeah.

Telesalesman: Have you got the home kit?

MVO: Oh yeah.

Telesalesman: Away kit?

MVO: Yep.

Telesalesman: Duvet cover?

MVO: Yep.

Telesalesman: Frank Stapleton espadrilles?

MVO (hesitant): [pause] Yeah.

Telesalesman: Have you?

MVO: Yeah I have.

Telesalesman: Have you really?

MVO: I’m wearing them now.

Telesalesman: Yeah? What colour are they?

MVO (guessing): They’re grrr, grey?

Telesalesman: No, they’re beige, goodbye.

SFX: Phone going down.

MVO: You don’t have to be a Man United fan to take advantage of Vodafone’s 15% discount on your line rental. Call 08080 109 109 for details.

Legal: Most minimum term contracts for new customers. See ManUnitedVodafoneOffers.com for conditions.
Brief Explanation

This campaign ran on Century FM - a radio station in the North West of England that covers the big football matches. Playing off Vodafone's sponsorship of Manchester United F.C., it highlighted the fact that you don't have to be a Man Utd fan to take advantage of Vodafone's 15% line discount offer. The executions featured various scenarios where people were trying to prove they were fans of Manchester United.