Vodafone Radio KNICKERS by J. Walter Thompson London

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KNICKERS

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Industry Consumer & Public services, Mobile Communications
Media Radio
Market United Kingdom
Agency J. Walter Thompson London
Director Hugh Todd, Adam Scholes
Creative Director Nick Bell
Account Supervisor Gerald Breatnach
Released January 2005

Awards

Cannes Lions 2005
Radio Commercial Public Services Bronze Lion for the Campaign

Credits & Description

Advertising Agency: JWT, UNITED KINGDOM, London
Creative Director: Nick Bell
Scriptwriter: Hugh Todd/Adam Scholes
Agency Producer: Hannah Gibson
Account Supervisor: Gerald Breatnach
Advertiser's Supervisor: David Perry/Daragh Persse
Director: Hugh Todd/Adam Scholes
Sound Engineer: Ian Hargest


Script in English

SFX: Shop ambience.

Shop assistant: Can I help you Madam?

Woman: Yeah, I’m here about the Vodafone offer. I’m wearing my special red ‘I scored at Old Trafford’ knickers.

Shop assistant: Right.

Woman: Yeah, do you want to see them?

Shop assistant: Yes please.

Woman: OK.

SFX: Skirt being pulled up.

Woman: Take a look at that.

Shop assistant: Yep.

Woman: Crotchless…

Shop assistant: Yes…

Woman: Bending…

SFX: Skirt being pulled up.

Shop assistant: OK…yep, Brian, could you come and have a look at this?

Brian: What?

Woman: There you go Brian. Do you like 'em?

Brian: Hmmm, I’m not sure if they prove anything.

MVO: You don’t have to be a Man United fan to take advantage of Vodafone’s 15% discount on your line rental. Call 08080 109 109 for details.

Legal: Most minimum term contracts for new customers. See ManUnitedVodafoneOffers.com for conditions.
Brief Explanation

This campaign ran on Century FM - a radio station in the North West of England that covers the big football matches. Playing off Vodafone's sponsorship of Manchester United F.C., it highlighted the fact that you don't have to be a Man Utd fan to take advantage of Vodafone's 15% line discount offer. The executions featured various scenarios where people were trying to prove they were fans of Manchester United.