AUSENCIO by Teran\TBWA Mexico for Volaris

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AUSENCIO

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Industry Airlines
Media Radio
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Creative Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Begoña Lasso
Production Jarpa
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Scriptwriter: Adani Vazquez/Lorena Medellin/Laura Rivapalacio/Ivan Loyo
Agency Producer: Fernando Menendez
Account Manager: Oscar Evia
Account Supervisor: Begoña Lasso
Advertiser's Supervisor: José Calderoni
Production Company: JARPA, Mexico City, MEXICO
Sound Studio: Jarpa
Sound Engineer: Ricardo Covarrubias
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: School ambience MVO1: Luis, Luis, come here, close the door. SFX: Door closing MVO2: What happended? MVO1: I’ve just realised why my mum didn’t tell me my real name, because if I say it... MVO2: Well, What’s you real name? MVO1: Okay, here it goes. My name is... Ausencio. SFX: Dissapearing sound MVO2: Dude, dude! Where are you? Ausencio! Where are you, you're scaring me... Ausencio! ANN: Ausencio and all the names get a chance. Name a Volaris airplane after you and travel for free for a year. Buy your flight tickets to participate. SFX: Ding ANN: Volaris.

Full script of the ad in the original language
SFX: Ambientales de escuela MVO1: Luis, Luis, ven cierra la puerta. SFX: Puerta cerrándose MVO2: ¿Qué pasó? MVO1: Ya sé por qué mi mamá ocultó mi verdadero nombre... Porque si lo digo. MVO2: Pues ¿Cómo te llamas? MVO1: Abusado eh ahí te va. Me llamo... Ausencio. SFX: Desaparición MVO2: Guey, guey, ¿dónde estás? ¡Ausencio! ¿Dónde andas no espantes? ¡Ausenciooo! ANN: Ausencio y todos los nombres tienen una oportunidad. Ponle tu nombre a un avión de Volaris y viaja gratis todo el año. Compra tu boleto y participa. SFX: Ding ANN: Volaris.

Brief Explanation
The word 'Ausencio' means Absence, Lack, Inexistence. In Mexico. it's a popular given name. Wouldn’t it be great if you could have an airplane with your name on it? It doesn’t matter if your given name sounds funny, strange or regular. In Mexico it’s very common that people name their children with atypical given names, sometimes inspired by cartoons, brands, mitology, jokes or just simple and honest creativity.