COMPADRES by Teran\TBWA Mexico for Volaris

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COMPADRES

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Industry Airlines
Media Radio
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Creative Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Mariana Gutierrez
Production Jarpa
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Scriptwriter: Pablo Guerrero/Oscar Casarreal
Agency Producer: Fernando Menendez
Account Manager: Oscar Evia
Account Supervisor: Mariana Gutierrez
Advertiser's Supervisor: José Calderoni
Production Company: JARPA, Mexico City, MEXICO
Sound Studio: Jarpa
Sound Engineer: Ricardo Covarrubias
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: The United States is becoming increasingly Mexican. Here’s the proof: let’s pick any sentence in English. MVO: Well, I need your company address please. ANN: Now, we’ll show you the hidden message in Spanish. MVO: Well, I need your company address please. Well, I need your company address please. Your company address pl... Company dress. Compan dress. Compadress. Compadress. Compadres. ANN: Compadres! The United States, becoming increasingly Mexican. Starting in July, we'll be flying to Los Angeles, San Francisco and Oakland airports. SFX: Ding ANN: Volaris.

Full script of the ad in the original language
ANN: Estados Unidos cada vez es más mexicano. Aquí la prueba, tomemos cualquier frase en ingles. MVO: Well, I need your company address please. ANN: Ahora veamos el mensaje oculto en español. MVO: Well, I need your company address please. Well, I need your company address please. Your company address pl... Company dress. Compan dress. Compadress. Compadress. Compadres. ANN: ¡Compadres! Estados unidos cada vez más mexicano. A partir de julio volamos a Los Angeles y San Francisco al aeropouerto de Oakland. SFX: Ding ANN: Volaris.

Brief Explanation
The United States is home to the second largest Mexican community in the world. It was caused by the historic inflow of Mexican-American farm migrant labour. It’s true, the United States is a little bit more Mexican every day. What if we see it in a humorous way? The radio campaign relies in one basic principle: in any English language sentence you can find a spanish Mexican word.