HAPPY BIRTHDAY by Teran\TBWA Mexico for Volaris

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HAPPY BIRTHDAY

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Industry Airlines
Media Radio
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Creative Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Begoña Lasso
Production Jarpa
Released July 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Scriptwriter: Adani Vazquez/Lorena Medellin/Laura Rivapalacio/Ivan Loyo
Agency Producer: Fernando Menendez
Account Manager: Oscar Evia
Account Supervisor: Begoña Lasso
Advertiser's Supervisor: José Calderoni
Production Company: JARPA, Mexico City, MEXICO
Sound Studio: Jarpa
Sound Engineer: Ricardo Covarrubias
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Party ambience ALL: Happy birthday to you Happy birthday to you Happy birthday dear María Matiniana Marciala de la Clemencia Socorro Concepción de Todos los Santos Happy birthday to you! ANN: María Matiniana Marciala de la Clemencia Socorro Concepción de todos los Santos and all the names get a chance. Name a Volaris airplane after you and travel for free for a year. SFX: Ding ANN: Volaris.

Full script of the ad in the original language
SFX: Ambientales de fiesta TODOS: ...a las muchachas bonitas se las cantamos aquí Despierta María Matiniana Marciala de la Clemencia Socorro Concepción de Todos los Santos Mira que ya amaneció... ANN: María Matiniana Marciala de la Clemencia Socorro Concepción de Todos los Santos y todos los nombres tienen una oportunidad. Ponle tu nombre a un avión de Volaris y viaja gratis todo el año. SFX: Ding ANN: Volaris.

Brief Explanation
Note: the song in the original version is the Mexican version of 'Happy Birthday'. Have you ever heard of those people who have a lot of given names? Wouldn’t be great if you could have an airplane with your name on it? It doesn’t matter if your given name sounds funny, strange or regular. In Mexico it’s very common that people name their children with atypical given names, sometimes inspired in cartoons, brands, mitology, jokes or just simple and honest creativity.