REMI by Teran\TBWA Mexico for Volaris

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REMI

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Industry Airlines
Media Radio
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Creative Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Begoña Lasso
Production Jarpa
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Scriptwriter: Adani Vazquez/Lorena Medellin/Laura Rivapalacio/Ivan Loyo
Agency Producer: Fernando Menendez
Account Manager: Oscar Evia
Account Supervisor: Begoña Lasso
Advertiser's Supervisor: José Calderoni
Production Company: JARPA, Mexico City, MEXICO
Sound Studio: Jarpa
Sound Engineer: Ricardo Covarrubias
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Door closing FVO1: Hey sugar, are you ok? FVO2: (Crying) I'm really happy, mum. Today I met this boy that I really like... FVO1: So you like him, and...? FVO2: (Crying) His name is the saddest in the world. FVO1: Really? What’s his name? FVO2: (Crying) Remi! SFX: Sad music FVO1: (Crying) Aww, poor kid, it really sounds sad. FVO2: You see? FVO1: What if you introduce him to your dad? FVO1 & FVO2: (Crying) ANN: (Crying) If your name is Remi or your name sounds that sad, all the names get a chance. Name a Volaris airplane after you and travel for free for a year. Buy your flight tickets to participate. SFX: Ding ANN: Volaris.com.mx

Full script of the ad in the original language
SFX: Puerta que se cierra. FVO1: ¡¿Oye mija?!, ¿Estás bien? FVO2: (Llorando) Super feliz mamá. Hoy conocí a un chavo que me gusta y.... FVO1: ¡¿Qué, te gusta y?! FVO2: (Llorando) Es que tiene el nombre más triste del mundo. FVO1: Ah sí, ¿pus cómo se llama? FVO2: (Llorando) ¡Remi mamá! SFX: Música triste FVO1: (Llorando) Ay mija, pobrecito, pus si suena triste... FVO2: ¡Verdad! FVO1: A ver cuando se lo presentas a tu papá... FVO1 & FVO2: (Llorando) ANN: (Llorando) Si te llamas Remi o tu nombre es muy triste, todos los nombres tienen una oportunidad. Ponle tu nombre a un avión de Volaris y viaja gratis todo el año. Compra tu boleto y participa. SFX: Ding ANN: Volaris.com.mx

Brief Explanation
Some people name their children 'Remi', like the japanese TV cartoon aired in the eigthies. The cartoon showed the sad story of a 12 year old homeless orphan and it was very popular in Mexico. In fact, it was a TV show for kids. Wouldn’t be great if you could have an airplane with your name on it? It doesn’t matter if your given name sounds funny, strange or regular. In Mexico it’s very common that people name their children with atypical given names, sometimes inspired in cartoons, brands, mitology, jokes or just simple and honest creativity.