SCRATCHED RECORD by Teran\TBWA Mexico for Volaris

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SCRATCHED RECORD

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Industry Airlines
Media Radio
Market Mexico
Agency Teran\TBWA Mexico
Executive Creative Director Joaquin Maldonado
Creative Director Pablo Guerrero, Oscar Casarreal
Account Supervisor Begoña Lasso
Production Jarpa
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VOLARIS
Product/Service: AIRLINE
Agency: TERAN\TBWA
Executive Creative Director: Joaquin Maldonado
Creative Director: Pablo Guerrero/Oscar Casarreal
Scriptwriter: Oscar Casarreal/Pablo Guerrero
Agency Producer: Fernando Menendez
Account Manager: Oscar Evia
Account Supervisor: Begoña Lasso
Advertiser's Supervisor: José Calderoni
Production Company: JARPA, Mexico City, MEXICO
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TERAN\TBWA, Mexico City, MEXICO

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hey, you just cancelled my flight and I want you to fix it! FVO: (Scratched record) No, I'm afraid it isn’t possible. MVO: But you just cancelled it! Fix it! FVO: (Scratched record) No, I'm afraid it isn’t possible. MVO: Well, what do you suggest? FVO: (Scratched record) No, I'm afraid it isn’t possible. MVO: I'm afraid it isn't possible! You are like a... FVO: (Scratched record) No, I'm afraid it isn’t possible. MVO: You know what? Go to hell... FVO: (Scratched record) No, I'm afraid it isn’t possible. ANN: With Volaris, it is possible. FVO: (Scratched record) No, I'm afraid it isn’t possible. ANN: With Volaris, it is possible. Bring us your flight tickets from the other airline plus 500 pesos, and fly with us. SFX: Ding ANN: Volaris.

Full script of the ad in the original language
MVO: Disculpe, cancelaron mi vuelo y quiero que me lo cambien... FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. MVO: ¡pero ustedes lo cancelaron!, cámbiemelo... FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. MVO: Oh bueno, y usted que sugiere. FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. MVO: ...No creo que se pueda, ¡parece…! FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. MVO: Ah sabe que, váyase al diablo... FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. ANN: En Volaris sí se puede. FVO: (Disco Rayado) No ¿eh?, no creo que se pueda. ANN: En Volaris sí se puede. Trae tus boletos de otra aerolínea más 500 pesos y vuela con nosotros. SFX: Ding ANN: Volaris.

Brief Explanation
In Mexico when someone insists too much in the very same argument, answer or opinion, especially when dealing with bad customer service, it's common to use the expresión 'Pareces disco rayado' ('you seem like a scratched record') as when a scratched or dirty vinyl LP loops on the turntable.