PEOPLE by Eccetera Produzioni Audio, STV DDB Milan for Volkswagen

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PEOPLE

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Industry Cars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Luca Albanese, Francesco Taddeucci
Producer Sabina Feneri
Account Supervisor Davide Bergna
Agency STV DDB Milan
Released August 2010

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: VOLKSWAGEN
Product/Service: VW BLUEMOTION TECHNOLOGY
Agency: DDB
Executive Creative Director: Francesco Taddeucci/Luca Albanese
Creative Director: Francesco Taddeucci/Luca Albanese
Scriptwriter: Valerio Le Moli/Bruno Vohwinkel
Account Supervisor: Davide Bergna
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Mauro Fazzini/Marco Vaccaro/Luca De Sensi
Music Artist/Title: Wibe
Other Credits: Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Who says that... FVO1: ...the technology created... MVO2: ...for the future... MVO3: ... isn't yet avail... FVO2: ...able or... MVO4: ...costs too much? MVO5: Today, Volks... MVO6: ...wagen... FVO3: ...presents BlueMotion Tech... FVO4: ...nologies... MVO7: ...a series of innovations devised FVO5: ...to save us... FVO6: ...money, MVO8: ...reduce con... MVO9: ...sumption and... FVO7: ... limit emi... MVO10: ...ssions. FVO8: Because the environment belongs to... MVO11: ...everyone. FVO9: ...And the MVO12: ...technology... FVO10: ...that... MVO13: ...defends it... MVO14: ...has to be FVO11: ...for everyone too. ANN: Volkswagen. Das Auto.

Full script of the ad in the original language
MVO1: Chi dice che... FVO1: ...le tecnologie pensate... MVO2: ...per il futuro MVO3: ...non sono ancora disp... FVO2: ...onibili o... MVO4: ...costano troppo? MVO5: Oggi, Volks... MVO6: ...wagen... FVO3: ...presenta Bluemotion Tech... FVO4: ...nologies... MVO7: ...un insieme di innovazioni nate... FVO5: ...per farci rispar... FVO6: ...miare, MVO8: ...ridurre i cons... MVO9: ...umi e... FVO7: ...limitare le emis... MVO10: ...sioni. FVO8: Perché l’ambiente è di... MVO11: ...tutti... FVO9: ...e anche la... MVO12: ...tecnologia... FVO10: ...che lo MVO13: ...difende... MVO14: ...deve essere... FVO11: ...per tutti. ANN:Volkswagen. Das Auto.

Brief Explanation
The script presents BlueMotion Technology and its associated benefits. It is read by various different people and edited together so that the final effect is a fluid collage of different voices.