Volkswagen Radio Berlin by Grabarz & Partner Hamburg

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Berlin

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Industry Cars
Media Radio
Market Germany
Agency Grabarz & Partner Hamburg
Chief Creative Officer Ralf Heuel
Creative Director Florian Kitzing, Norman Scholl
Copywriter Norman Scholl
Creative Norman Scholl, Angela Jäger
Production Studio Funk
Released September 2016

Awards

Cannes Lions 2017
Radio Radio & Audio: Cars & Automotive Products & Services Bronze Lion Campaign

Credits & Description

Agency: Grabarz & Partner
Brand: Volkswagen Ag
Country: Germany
Entrant Company: Grabarz & Partner, Hamburg
Advertising Agency: Grabarz & Partner, Hamburg
Production Company: Studio Funk, Hamburg
Additional Company: Volkswagen, Wolfsburg
Chief Creative Officer/Partner: Ralf Heuel (Grabarz & Partner)
Agency Producer: Michael Güntner (Grabarz & Partner)
Group Creative Director: Florian Kitzing (Grabarz & Partner)
Creative Director: Norman Scholl (Grabarz & Partner)
Account Executive: Angela Jäger (Grabarz & Partner)
Account Executive: Jennifer Allgeyer (Grabarz & Partner)
Audio Production: Studio Funk, Hamburg (Studio Funk, Hamburg)
Sound Engineer: Torsten Hennings (Studio Funk, Hamburg)
Casting: Carsten Berlin (Studio Funk, Hamburg)
Head Of Marketing Germany: Lutz Kothe (Volkswagen Ag)
Head Of Marketing Communication: Jörn Hartig (Volkswagen Ag)
Head Of Classic Communication: Henning Teichmann (Volkswagen Ag)
Classic Communication: Burghard Puse (Volkswagen Ag)
Script In English:
The radio commercial ’Berlin’. (SFX: A Hip Hop beat in the background.)(An interesting narrator’s voice:)Somewhere on a street in Berlin.She is running on the sidewalk.He is driving in his car. She is a divorce lawyer.He is a corporate lawyer.She is called ’Man of the year’ by her colleagues.He is called ’The Cannibal’ by his.She does kickboxing for relaxation for four years now.He trains mixed martial arts three times a week.She is opening her sixth energy drink of the day.He just had a bloody steak for lunch.She is crossing to the other side of the road.He is reaching for his sunglases in the glove compartment and ... (SFX: The loud beeping sound of the Volkswagen Pedestrian Monitoring System.)(The narrator continues:)Thanks to the Pedestrian Monitoring System from Volkswagen these two people will never meet. Fortunately.(Off-Speaker:)Volkswagen.
Synopsis:
In our spot ‘Berlin’ we tell the story of two people moving along the same street. A female divorce lawyer walking on the sidewalk. And a corporate lawyer driving in his car. With every sentence, we notice that these two people are really ruthless and that they should better never meet.At the end of the story, the divorce lawyer steps on to the street and the corporate lawyer as the equally distracted driver hurtles towards him, we dissolve to:Thanks to Pedestrian Monitoring System from Volkswagen these two people will never meet. Fortunately.