PASSAGE by Eccetera Produzioni Audio, STV DDB Milan for Volkswagen

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PASSAGE

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Industry Cars
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Creative Director Luca Albanese, Francesco Taddeucci
Producer Sabina Feneri
Agency STV DDB Milan
Account Supervisor Chiara De Simone
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN GROUP ITALIA
Product/Service: VW CRAFTER
Agency: DDB
Executive Creative Director: Luca Albanese/Francesco Taddeucci
Creative Director: Francesco Taddeucci
Scriptwriter: Stefano Guidi/Josè Bagnarelli
Account Manager: Alessia Mognon
Account Supervisor: Chiara de Simone
Advertiser's Supervisor: Tiziana Venturelli
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca Sensi/Marco Fazzini
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB, Milan, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: A van passes, sounding like a train ANN: Volkswagen Crafter is even longer. With a load compartment up to 4.7 metres. At all Volkswagen Commercial Vehicles dealers.

Full script of the ad in the original language
SFX: Sentiamo passare un’auto che sembra avere i vagoni come un treno ANN: Volkswagen Crafter è ancora più lungo. Con vano di carico fino a 4.7 metri. Presso i Concessionari Volkswagen Veicoli Commerciali.

Brief Explanation
To communicate that the commercial vehicle Volkswagen Crafter is available with a very big load compartment up to 4.7 metres.