CAR CHASE by DDB Berlin for Volkswagen

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CAR CHASE

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Industry Cars
Media Radio
Market Germany
Agency DDB Berlin
Executive Creative Director Stefan Schulte
Creative Director Johannes Hicks, Till Eckel
Production Studio Funk
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN
Product/Service: VW GOLF 6
Agency: DDB GERMANY BERLIN
Executive Creative Director: Stefan Schulte
Creative Director: Till Eckel/Johannes Hicks
Scriptwriter: Axel Tischer
Agency Producer: Tzveta Pandoursky
Account Manager: Marie Louise Jakob
Production Company: STUDIO FUNK, Berlin, GERMANY
Sound Engineer: Katharina Jordan/Stephan Moritz
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Clock ticking FVO: That black car... MVO: ...has been following us for 10 minutes. Hold on tight. FVO: What do they want? MVO: No idea. Careful! FVO: Watch out... the intersection! Ohh... MVO: Well, let's give it some gas, put some speed on this baby! FVO: There he is again! MVO: Where? FVO: Crashed... into a fruit stand. ANN1: The new Golf. With the quietest interior of its class. ANN2: Volkswagen. Das Auto.

Full script of the ad in the original language
FVO: Der schwarze Wagen.. MVO: ...verfolgt uns schon seit 10 Minuten. Halt dich fest. FVO: Was wollen die? MVO: Keine Ahnung. Achtung! FVO: Oooooh, pass auf! Die Kreuzung. Ohhh... MVO: Dann eben ein kleiner Beschleunigungstest. FVO: Daaa. Da ist er wieder... MVO: Wo? FVO: In den Obststand gefahren. ANN1: Der neue Golf. Mit dem leisesten Innenraum seiner Klasse. ANN2: Volkswagen. Das Auto.

Brief Explanation
This is what the classical cliché car chase in the movies is made of: - The drivers swearing, shouting instructions, talking as if everything is under control. - The lady in the passenger seat, who is whining, screaming and sometimes navigating. - The engines roaring, other cars horns, screaming tyres. For this radio advert we simply erase the third, since the new Golf has the quietest interior ever in its class.