Volkswagen Radio Funeral by Ogilvy Cape Town

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Industry Cars
Media Radio
Market South Africa
Agency Ogilvy Cape Town
Creative Group Head Ryan Barkhuizen, Alex Goldberg
Chief Creative Officer Pete Case
Executive Creative Director Tseliso Rangaka
Creative Director Mike Martin
Art Director Ryan Barkhuizen, Sibulele Zihle
Copywriter Alex Goldberg
Released August 2017


Lions Communication 2018
Radio & Audio Lions Sectors > Automotive Silver Lion Campaign

Credits & Description

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist.
Media: Radio
Category: Automotive
Client: Volkswagen/ Volkswagen Golf 7
Agency: Ogilvy & Mather Cape Town
Country: South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: tseliso rangaka
Creative Director: mike martin
Art Director: Sibulele Zihle
Creative Group Head/ Copywriter: Alex Goldberg
Creative Group Head/ Art Director: Ryan Barkhuizen
Sound Design: Arnold Vermaak
Sound Studio: We Love Jam
Associate Executive Creative Director: Nicholas Wittenberg
Published: August 2017
Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist.
Entry Summary
In the spot “Funeral”, a “borehole” is mentioned in the final act of going too far. This is a nod to Cape Town’s worst drought in a 100 years. Private boreholes are a hot topic and have been argued about at length in the media.

Brief Explanation
Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist.
The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.

Script (English)
Script: Funeral
SFX Crowd of people, funeral music
Murmurs of people saying their condolences.
MV1 Thanks for coming. Much appreciated.

FV1 (Jewish) Ah Stephen, I’m so sorry for your loss.

MV1 Thanks Hilda.

FV1 People say time is a good healer, but when my Arvie passed, I sold some of his

possessions and it really helped speed up the healing process.

MV1 Huh?

FV1 Like your Grandfather’s house in Camps Bay.

MV1 His what?

FV1 I would be happy to help…you heal of course.

MV1 Uh…now isn’t a good time.

FV1 I know! What a time to be talking property.

A buyer’s market puhlease.

MV1 Excuse me. I must tend to my Bubbe.

FV1 Yes. Of course.

She needs you now more than ever.

MV1 Yes.

FV1 All alone in that big 4-Bedroom house.

With off-street parking.

And a bore hole was it?

ANNCR Some people just can’t stop themselves.
That’s why the new Volkswagen Golf 7 comes with brake assist.
Volkswagen. We make the future real.