Volkswagen Radio Stalker by Ogilvy Cape Town

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Industry Cars
Media Radio
Market South Africa
Agency Ogilvy Cape Town
Creative Group Head Ryan Barkhuizen, Alex Goldberg
Chief Creative Officer Pete Case
Executive Creative Director Tseliso Rangaka
Creative Director Mike Martin
Art Director Ryan Barkhuizen, Sibulele Zihle
Copywriter Alex Goldberg
Released August 2017


Lions Communication 2018
Radio & Audio Lions Sectors > Automotive Silver Lion Campaign
Radio & Audio Lions Script Bronze Lion

Credits & Description

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist.
Media: Radio
Category: Automotive
Client: Volkswagen/ Volkswagen Golf 7
Agency: Ogilvy & Mather Cape Town
Country: South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: tseliso rangaka
Creative Director: mike martin
Art Director: Sibulele Zihle
Creative Group Head/ Copywriter: Alex Goldberg
Creative Group Head/ Art Director: Ryan Barkhuizen
Sound Design: Arnold Vermaak
Sound Studio: We Love Jam
Associate Executive Creative Director: Nicholas Wittenberg
Published: August 2017
Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist.
Brief Explanation
Some people just can't stop themselves. That's why the new Volkswagen Gold 7 comes with Brake Assist.
The campaign took the form of casual conversations that quickly spiral out of control. We tapped into current topics (Sexual harassment in the workplace, Political Correctness, and Cape Town’s water crisis) and used dialogue to stress the point that some people just can’t stop themselves from turning innocent situations into awkward predicaments.
Entry Summary
In the spot “Politically Correct”, the term “BEE” refers to Black Economic Empowerment. A Government initiative that looks to redress the inequalities of Apartheid, by giving previously disadvantaged groups opportunities in the workplace not available to them under White Apartheid rule.
“Amabhakabhaka” is the nickname for the Orlando Pirates football side. Rugby is more popular amongst white South Africans. Use of the term “Amabhakabhaka” helps push the awkward moment as the white character tries to dig himself out of the hole by using terms that show he’s in touch with football, and therefore black culture.
In the spot “Funeral”, a “borehole” is mentioned in the final act of going too far. This is a nod to Cape Town’s worst drought in a 100 years. Private boreholes are a hot topic and have been argued about at length in the media.

Script (English)
SFX Lift sounds.
MV1 Oh. Hey Anna.

FV1 Hey Earl.

MV1 You look nice today.

FV1 Ah...

MV1 Not like you don’t like nice every day.

I mean you look nice. All days. Ah. You know.

FV1 Um..thank you.

MV1 Just, every day you look nice.

Is what I was trying to say.

FV1 (Nervous laughter)

MV1 I mean I don’t take notes of every item you wear or anything.

FV1 Eh…no.

MV1 I don’t follow you. Relaxe.

Well. I do, but only in social media.

Is it illegal? Lock me up officer!

FV1 No…of course not.

MV1 I follow Anna. On social media.

Except for the one…

(Sung) ”because someone hasn’t accepted my friend request”

Um…did you find your cat?

FV1 Uh…

MV1 Puffins. The last time we spoke you said he had gone missing.

I know that was like 2 years ago, but that was the last time spoke.

30 March 2015. My birthday.

Uh. Whatever.

SFX Ping of lift arriving.

FV1 Uh, this is my floor.

MV1 No it isn’t.

SFX Track begins to play

ANNCR Some people just can’t stop themselves.
That’s why the new Volkswagen Golf 7 comes with brake assist.
Volkswagen. We make the future real.