Volkswagen Radio Man by DDB Mexico

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Man

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Industry Cars
Media Radio
Market Mexico
Agency DDB Mexico
Chief Creative Officer David Castellanos
Creative Director Jesús García
Released June 2018

Credits & Description

Agencia: DDB México.
Cliente: Volkswagen México
Chief Creative Officer: David Castellanos
Director Creativo: Jesús García
Redactor: Jesús García
Chief Strategy Officer: David Rodríguez
Head of Production: Violeta López Pacheco
Productor: Violeta López Pacheco
Directora de Servicio al Cliente: Lourdes Camacho
Ingeniero de Audio: Luis C. Acosta Arredondo
Director de Marketing Volkswagen: Juan Pablo Gómez McFarland
Synopsis:
The campaign was created by DDB Mexico for Volkswagen Mexico. The radio campaign uses an auditory metaphor to highlight the importance of not driving tired.