HUMAN EMISSIONS by DDB Stockholm for Volkswagen

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HUMAN EMISSIONS

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Industry Cars
Media Radio
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Producer Flickorna Larsson
Account Supervisor Lars Axelsson
Production Flickorna Larsson
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN SWEDEN
Product/Service: VW PASSAT ECOFUEL
Agency: DDB STOCKHOLM
Executive Creative Director: Andreas Dahlqvist
Creative Director: Andreas Dahlqvist
Scriptwriter: Martin Lundgren/Simon Higby
Account Manager: Barbro Långjuth
Account Supervisor: Lars Axelsson
Advertiser's Supervisor: Katarina Lakowitz/Åke Lundberg
Production Company: FLICKORNA LARSSON, Stockholm, SWEDEN
Director: Flickorna Larsson
Producer: Flickorna Larsson
Sound Studio: Flickorna Larsson
Sound Engineer: Flickorna Larsson
Music Artist/Title: Choir: The Masters Voice/Passat Ecofuel Vs Human Emissions
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB STOCKHOLM, SWEDEN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
CHOIR: Volkswagen Passat EcoFuel is powered by bio-gas And emits only 20 grams CO2 per kilometre 20 grams CO2 per kilometre ANN: That’s actually no more CO2 than the choir emitted during this radio ad. CHOIR: Volkswagen. Das Auto.

Full script of the ad in the original language
CHOIR: Nya Volkswagen Passat EcoFuel kör på biogas Och släpper inte ut mer än 20 gram koldioxid per kilometer 20 gram koldioxid per kilometer ANN: Det är faktiskt inte mer koldioxid än vad den här kören släppt ut under den här reklamen. CHOIR: Volkswagen. Das Auto.

Brief Explanation
Passat EcoFuel is an eco car which emits a tiny amount of CO2, around 20g. To illustrate how little that is, we chose to compare the cars emissions to that of a human being. We emit on average about 0.05g per breath. The comparison was shown in various ways, all depending on what was best for that particular media. The choir emitted the same amount of CO2 during the radio spot as the Passat EcoFuel would do over a kilometre. We calculated this by using a choir off 22 people who emitted on average 18.7 litres of air during 30 seconds. It was a part of a wider campaign in which human emissions were compared to a Passat EcoFuel.