DONKEY by ALMAP BBDO Brazil for Volkswagen

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DONKEY

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Industry Cars
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr., Dulcidio Gutierrez Caldeira
Account Supervisor Fernao Cosi, Filipe Bartholomeu
Production Tesis
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN
Product/Service: VW POLO i-MOTION
Agency: ALMAPBBDO
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Scriptwriter: Andre Kassu/Marcos Medeiros
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Fernao Cosi/Filipe Bartholomeu
Advertiser's Supervisor: Flavio Padovan/Herlander Zola
Production Company: TESIS, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ALMAPBBDO, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Donkey braying, sounding like a car changing gears SFX: Music ANN: The transmission of the other cars will seem a little less intelligent. The new Polo i-Motion with ASG automated transmission. It changes gears and you don’t even notice. The new Polo i-Motion. Drive intelligently.

Full script of the ad in the original language
SFX: Burro - imita a troca de marchas de um carro SFX: Musica ANN: O câmbio dos outros carros vai parecer um pouco menos inteligente. Novo Polo i-Motion com câmbio automatizado ASG. As marchas mudam e você nem sente. Novo Polo i-Motion. Dirija com inteligência.