HOLGER by Serviceplan Hamburg for JOHANNITER-UNFALL-HILFE

HOLGER

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Industry Public awareness
Media Radio
Market Germany
Agency Serviceplan Hamburg
Released June 2012

Awards

Cannes Lions 2012
Radio Lions Best Use of Radio as a Medium Gold
Radio Lions Public Health & Safety, Public Awareness Messages Gold

Credits & Description

Type of entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Advertiser: JOHANNITER-UNFALL-HILFE
Product/Service: VOLUNTARY HUMANITARIAN ORGANISATION
Agency: SERVICEPLAN Munich, GERMANY
Advertiser JOHANNITER-UNFALL-HILFE
Product VOLUNTARY HUMANITARIAN ORGANISATION
Entrant SERVICEPLAN Munich, GERMANY
3 of 3 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety, Public Awareness Messages
Title: HOLGER
Advertiser/Client: JOHANNITER-UNFALL-HILFE
Product/Service: VOLUNTARY HUMANITARIAN ORGANISATION
Entrant Company: SERVICEPLAN Munich, GERMANY
DM/Advertising Agency: SERVICEPLAN Munich, GERMANY

Brief Explanation
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radio spots describing the accident by the deceased victim himself: a radio ghost. We installed small radio stations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened.
These small radio stations streamed the story of the deceased victim as a radio spot directly to the cars stopping nearby.