Volvo Radio From Pure Power to Pure Eco by GREYnJ United Thailand

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From Pure Power to Pure Eco

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Industry Cars
Media Radio
Market Thailand
Agency GREYnJ United Thailand
Chief Creative Officer Jureeporn Thaidumrong
Executive Creative Director Andrew Chu
Art Director Sirichai Yotatikunchai
Copywriter Wiyada Limratanadamrong
Senior Copywriter Thanapol Jiratadaporn
Creative Sirichai Yotatikunchai, Wiyada Limratanadamrong
Production Macco Group
Released September 2017

Credits & Description

Category: Automotive
Media: Audio
Brand: Volvo
Agency: Grey
Geo: Thailand
Advertising Agency: GREYnJ United, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Senior Copywriter: Thanapol Jiratadaporn
Copywriter: Wiyada Limratanadamrong
Creative: Sirichai Yotatikunchai
Creative: Wiyada Limratanadamrong
Creative: Yusufcan Kayhan
DoP: Basil Childers
Agency Producer: Kanoksak Kanchanachuta
Agency Producer: Anuchit Sannopphakun
Agency Producer: Thanyaporn Damprasert
Chief Executive Officer: Subbaraju Alluri
Chairman: Thor Santisiri
Managing Director: Kanaporn Hutcheson
Client Service Director: Kanokkorn Seehapan
Account Manager: Nantida Tansawai
Account Executive: Jiratchana Boontham
Traffic Manager: Warangkana Naksakul
PR: Huma Qureshi
Art Director: Sirichai Yotatikunchai
Sound Studio: SongZu / Sydney
Sound Engineer: Simon Kane
Sound Producer: Jessica Bonney
Client: Jean-David Harel, Kanitpong Nusthit, Nuttha Jittrakorn
Account Service Team: Kanokkorn Seehapan, Nantida Tansawai, Jiratchana Boontham
Agency Production Team: Kanchanachuta, Thanyaporn Damprasert, Warangkana Naksakul
Production - Supplier/Engineering: Macco Group
Account Director: Jomkhwun Viroajcheewan
Account Executive: Phanisa Kraisornsakul
Production Manager: Pairat Huanmaneewat
Department Manager: Pongthep Krorruat
Production Officer: Thongchai Inthapan
PR Agency: MSL Group Thailand
PR Group Account Director: Surasa Sophia Khlai-Aksorn
Media Agency: Maxus Thailand
Digital Media Manager: Sitanun Taveebhol
Media Manager: Sorasit Tunanunkul
Technical Director: Byrnley Cadman
Radio Production
Sound Studio: SongZu, Sydney
Sound Engineer: Simone Kane
Producer: Jessica Bonney
Published: September 2017
Synopsis:
GreyNJ United Bangkok and client Volvo have called upon Thor – the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The 'Volvo Lightning-Powered Billboard' is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.