SULTAN by TBWA\ Istanbul for Von Grand

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SULTAN

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Industry Hotels & Resorts, Pet Food, Pet Care Products & Services
Media Radio
Market Turkey
Agency TBWA\ Istanbul
Executive Creative Director Ilkay Gurpinar
Creative Director Volkan Karakasoglu
Production Imaj
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: VON GRAND KOPEK OTELI
Product/Service: DOG HOTEL
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Ovunc Hitay
Account Manager: Ozlem Eren Hanoglu
Advertiser's Supervisor: Ergin Ulukurt
Production Company: IMAJ, Istanbul, TURKEY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music; reception bell FVO: Oh, excuse me? MVO: Good evening Miss Sultan. What can I do for you? FVO: Can you please wake me up at six tomorrow? MVO: Sure! Would you prefer a slap on the butt or a kiss on the cheek? FVO: Slap on the butt, please. SFX: Whistle; dog barking; dog panting SFX: Music ANN: Only for the dogs. Von Grand Dog Hotel. www.vongrand.com SFX: Dog barking

Full script of the ad in the original language
SFX: Müzik; resepsiyon zili calar MVO: Pardon... FVO: Merhaba Sultan Hanim. Nasıl yardimci olabilirim? MVO: Beni yarin sabah 6’da uyandirir misiniz? FVO: Hay Hay. Poponuza saplak mi atalim, yoksa sevilerek mi uyandirilmak istersiniz? MVO: Saplak olsun lutfen. SFX: Düdük, köpek havlıyor; köpek nefes nefese SFX: Müzik ANN: Sadece kopekler icin; Von Grand Kopek Oteli. Ayrıntılı bilgi icin www.vongrand.com SFX: Köpek havlıyor

Brief Explanation
There aren’t many reliable dog hotels in Turkey. Since people see their dogs as their familiy they want to give them the best care. They want their dogs to be treated like humans. Radio spots for Von Grand Dog Hotel portray this by using the names both used for humans and pets. Sultan, Efe and Kont are the most common dog names in Turkish. They are also human names.