Volkswagen Radio ANNOUNCER by ALMAP BBDO Brazil

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ANNOUNCER

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Industry Cars, Business equipment & services, Corporate Image
Media Radio
Market Brazil
Agency ALMAP BBDO Brazil
Director Lino Simão
Creative Director Marcello Serpa
Account Supervisor Andre Furlanetto, Saulo Sanches
Released May 2005

Credits & Description

Advertising Agency: ALMAPBBDO, BRAZIL
Creative Director: Marcello Serpa
Scriptwriter: Marcello Serpa/Dulcidio Caldeira/Cesar Finamori
Agency Producer: Egisto Betti
Account Supervisor: Andre Furlanetto/Saulo Sanches
Advertiser's Supervisor: Paulo Kakinoff/Sergio Szmoisz
Director: Lino Simão


Script in English

Radio announcer speaking with that classic formal radio voice.

Announcer: If everything was as well made as a Volkswagen, the world would be very different. Things would be made to last much longer... If you wanted, you could own only one stove for your whole life... one mobile phone...one audio system...
People wouldn’t need to buy so much... Stores would sell less... Factories would produce less... Companies wouldn’t advertise so much. There would be less advertising and more music on the radio...

The announcer seems to reflect for a moment and his radio voice changes somewhat.

Announcer: But hey...then I’d lose my job as an announcer. On second thoughts, it's not so bad that everything isn't as well made as a Volkswagen.
Script in Orginal Language

Locutor de rádio falando com a clássica voz empostada
(Tipo Ferreira Martins).

Locutor: Se tudo fosse bem feito como um Volkswagen o mundo seria bem diferente. As coisas iam ser feitas para durar muito mais... Se você quisesse, podia ter só um fogão na vida... um celular... um aparelho de som... As pessoas não precisariam comprar tanto... As lojas iam vender menos... As fábricas iam produzir menos,... As empresas não iam anunciar tanto. Teria menos propaganda e mais música nas rádios...

O locutor parece cair em si e perde um pouco a pose.

Locutor: Mas péra aí... daí eu perderia o meu emprego de locutor. Pensando bem, nem tudo na vida pode ser perfeito como um Volkswagen. O locutor volta a falar com a voz empostada. Volkswagen. Perfeito para a sua vida.