SCREAM by V Agency Paris for Volkswagen

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SCREAM

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Industry Cars
Media Radio
Market France
Agency V Agency Paris
Director Laurent D'herbecourt
Creative Director Christian Vince
Account Supervisor Alban Callet, Stéphanie Leray, Johanna Valade
Production Tranquille Le Chat
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: VOLKSWAGEN
Product/Service: VW TOURAN CONCEPT II TDI
Agency: AGENCE .V.
Creative Director: Christian Vince
Scriptwriter: Pierre Riess/Romain Guillon
Agency Producer: Françoise Fromont
Account Supervisor: Alban Callet/Johanna Valade/Stephanie Leray
Advertiser's Supervisor: Thierry Lespiaucq/Olivier Bizot/Sacha Askidjian
Production Company: TRANQUILLE LE CHAT, Paris, FRANCE
Director: Laurent D'Herbecourt
Other Credits: Art Director Assistant: Nicolas Martinie
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: AGENCE .V., Saint-Ouen, FRANCE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Sir, it’s a boy. SFX: Baby cries; we hear the boy crying as he gets increasingly older until it is a teenager crying ANN: Touran TDI: only 16,900 euros. Being a father already costs enough.

Full script of the ad in the original language
FVO: C'est un garçon, monsieur. SFX: Baby cries; we hear the boy crying as he gets increasingly older until it is a teenager crying ANN: Touran TDI: a partir 16,900 euros. Être père se paye déjà assez cher.

Brief Explanation
To support it's family car, the Volkswagen Touran portrayed the life of a father/driver thought 15 years of screams of his son. The commercial demonstrates that fatherhood isn't always the easiest thing, and that 'being a father already costs enough.'