OH MY GOD by Zig Toronto for Corus Entertainment

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OH MY GOD

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Canada
Agency Zig Toronto
Executive Creative Director Martin Beauvais
Producer Rmw - Ted Rosnick
Account Supervisor Sheri Hachey
Production RMW Music
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: CORUS ENTERTAINMENT
Product/Service: W NETWORK PROGRAMMING
Agency: zig
Executive Creative Director: Martin Beauvais
Scriptwriter: Lorraine Tao
Agency Producer: Sheri Hachey
Account Supervisor: Sheri Hachey
Production Company: RMW MUSIC, Toronto, CANADA
Director: Ted Rosnick
Producer: Ted Rosnick
Sound Studio: RMW Music
Sound Engineer: Tyson Kuteyi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: zig, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: What weeknights are like on W Network. Eight thirty: FVO1: Oh my god! ANN: Nine o’clock: FVO2: Oh my gawd! ANN: Nine thirty: FVO3: Oh my god! Oh my god! Oh my god! Oh my god! ANN: Ten o’clock. FVO4: Oh my god! Bleep! Holy bleep! Oh my god! ANN: Watch as W experts give life-changing advice. Monday to Thursday nights, starting at 8:30pm on W Network. FVO5: Oh my god!

Brief Explanation
In North America, there is a trend toward television shows about transformations. Whether the topic is home décor, fashion, or diet, a common format for many of the shows is to reveal the transformed room, wardrobe or person at the end of the show. Almost invariably, the person’s reaction is 'Oh my god!' This spot is advertising back-to-back ‘transformation shows’.