Tougher for Crooks: Barbecue by The Brand Agency for WA Police Union

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Tougher for Crooks: Barbecue

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Industry Government & Other Authorities
Media Radio
Market Australia
Agency The Brand Agency
Creative Director Steve Straw, David Donald
Released January 2017

Credits & Description

The summer months bring with them an increase in opportunistic crime. WA Police encourage communities to take a few simple steps to avoid becoming victims of crime themselves. These spots aim to explore the consequences individuals could face if these preventative measures are not taken.Radio campaign from The Brand Agency, Perth
Media: Radio
Category: Government
Client: WA Police
Agency: The Brand Agency, Perth
Country: Australia
Creative Director: Steve Straw
Creative Director: David Donald
Copywriter: Zosia Kilpatrick
Account Director: Tegan Fife
Sound Studio: Brainstorm
Sound Design: Mike Fragomeni
Agency Producer: Belinda De Corti
Account manager: Sandra De Witt
Client marketing team: Neil Stanbury, Carmel Condemi and Beth Naylor.
Media planning and analytics: Angela Naaykens and Eva-Victoria Bates