Tougher for Crooks: Supermarket by The Brand Agency for WA Police

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Tougher for Crooks: Supermarket

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Industry Government & Other Authorities
Media Radio
Market Australia
Agency The Brand Agency
Creative Director Steve Straw, David Donald
Released January 2017

Credits & Description

The summer months bring with them an increase in opportunistic crime. WA Police encourage communities to take a few simple steps to avoid becoming victims of crime themselves. These spots aim to explore the consequences individuals could face if these preventative measures are not taken.
Media: Radio
Category: Government
Client: WA Police
Agency: The Brand Agency, Perth
Country: Australia
Creative Director: Steve Straw
Creative Director: David Donald
Copywriter: Zosia Kilpatrick
Account Director: Tegan Fife
Sound Studio: Brainstorm
Sound Design: Mike Fragomeni
Agency Producer: Belinda De Corti
Account manager: Sandra De Witt
Client marketing team: Neil Stanbury, Carmel Condemi and Beth Naylor.
Media planning and analytics: Angela Naaykens and Eva-Victoria Bates