STEPPING by Juniper Park \ TBWA, Pirate Radio & Television for Walk Without Fear Foundation

STEPPING

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Industry Charities, Foundations, Volunteers
Media Radio
Market Canada
Agency Juniper Park \ TBWA
Executive Creative Director Terry Drummond, Alan Madill, Barry Quinn
Agency Pirate Radio & Television
Director Christ Tait
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: WALK WITHOUT FEAR FOUNDATION
Product/Service: LANDMINE CHARITY
Agency: JUNIPER PARK
Executive Creative Director: Terry Drummond/Alan Madill/Barry Quinn
Scriptwriter: Tom Greco/Jeff Cheung/Colin Brown
Agency Producer: Janice Bisson
Production Company: PIRATE RADIO & TELEVISION, Toronto, CANADA
Director: Christ Tait
Sound Studio: Pirate
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNIPER PARK, Toronto, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: This is the sound of stepping on a loose floorboard. SFX: Floorboard creaking ANN: This is the sound of stepping on bubble wrap. SFX: Bubble wrap popping ANN: This is the sound of stepping on a child’s toy. SFX: Toy squeaking ANN: This is the sound of stepping on a dog’s toy. SFX: Chew toy squeaking ANN: This is the sound of stepping on a hardwood floor. SFX: Footsteps echoing SFX: Loud bang, followed by a high pitch ringing ANN: That was the sound of a child stepping on a landmine. Every hour someone falls victim to a landmine. Support the Walk Without Fear Foundation at minesactioncanada.org

Brief Explanation
Sometimes we take where we walk for granted. This commercial brings awareness to the devastation of landmines and the fundraising being done to help stop them.