Wall Street Insititute Radio Test Your English by DLV BBDO Milan, Eccetera Produzioni Audio

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Test Your English

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Industry Language schools
Media Radio
Market Italy
Agency DLV BBDO Milan
Agency Eccetera Produzioni Audio
Executive Creative Director Federico Pepe, Stefania Siani
Copywriter Deputy Creative Director Valentina Amenta
Released July 2014

Credits & Description

During a commercial break between regular advertisements, DLV BBDO Milan aired 3 Wall Street English spots, exactly the same but written in a different level of English. The scope of our project was to immediately test the English levels of the listener. Each commercial ends in Italian, questioning what the listener has understood, receiving advice about the English course that fits his level and with a call to action to stay tuned and test again.
Category: Education
Client: Wall Street English
Agency: DLV BBDO Milan
Production: eccetera
Country: Italy
Executive Creative Director: Stefania Siani
Creative Director: Valentina Amenta
Copywriter: Valentina Amenta
Production company: Eccetera