|Agency||DLV BBDO Milan|
|Agency||Eccetera Produzioni Audio|
|Executive Creative Director||Federico Pepe, Stefania Siani|
|Copywriter||Deputy Creative Director Valentina Amenta|
Credits & Description
During a commercial break between regular advertisements, DLV BBDO Milan aired 3 Wall Street English spots, exactly the same but written in a different level of English. The scope of our project was to immediately test the English levels of the listener. Each commercial ends in Italian, questioning what the listener has understood, receiving advice about the English course that fits his level and with a call to action to stay tuned and test again.