Tussauds Radio BIRDS OF PREY

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BIRDS OF PREY

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Industry Culture, Leisure & Sport
Media Radio
Market United Kingdom
Released March 2005

Credits & Description

Advertising Agency: TBWA\LONDON, UNITED KINGDOM
Creative Director: Tony Mctear/Danny Brooke-taylor
Scriptwriter: James Gillham
Agency Producer: Gemma Woodiwiss
Account Supervisor: Vicky Sales
Advertiser's Supervisor: Alison Hartin
Sound Engineer: Dominic Beken


Script in English

MVO: Have a day out at Warwick Castle, prepare to be amazed

The Birds of Prey they have arrived, and they’re not for the easily fazed

See medieval hunting at its fi-hi-nest, with falcons, eagles and hawks in flight

Then stand and watch the bow-man launch arrows aloft with all his might.

Come explore Warwick Castle. It’s full of wonders to be seen

It’s Britain’s greatest mediaeval experience, off the M40 at junction 15.

Brief Explanation

In English Mediaeval times a common way of sharing a message to the masses was to use a
‘Minstrel’, a lyrical storyteller who would travel around villages sharing his tale. In keeping with
the authentic experience at Warwick Castle to advertise the ‘BIRDS OF PREY’ event we use the
same Mediaeval story telling technique on radio to encourage people to visit.