Tussauds Radio HALLOWEEN

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HALLOWEEN

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Industry Culture, Leisure & Sport
Media Radio
Market United Kingdom
Released March 2005

Credits & Description

Advertising Agency: TBWA\LONDON, UNITED KINGDOM
Creative Director: Tony Mctear/Danny Brooke-taylor
Scriptwriter: James Gillham
Agency Producer: Gemma Woodiwiss
Account Supervisor: Vicky Sales
Advertiser's Supervisor: Alison Hartin
Sound Engineer: Dominic Beken


Script in English

MVO: This half term at Warwick Castle have fright of your Halloween

We’ve spooks and spectres and scary things, the likes of which you’ve never seen.

We’ve the castle of the dead of 400 years and a ghoulish Apothecary

Then climb the tower and feel the breath of the ghosts who are well scary.

With Grave Diggers and Bowman too, it’s a marvel to be seen

It’s Britain’s greatest mediaeval experience, off the M40 at junction fifteen.


Brief Explanation

In English Mediaeval times a common way of sharing a message to the masses was to use a
‘Minstrel’, a lyrical storyteller who would travel around villages sharing his tale. In keeping with
the authentic experience at Warwick Castle to advertise the ‘HALLOWEEN’ event we use the
same Mediaeval story telling technique on radio to encourage people to visit.