Tussauds Radio JOUSTING KNIGHT

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JOUSTING KNIGHT

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Industry Culture, Leisure & Sport
Media Radio
Market United Kingdom
Released March 2005

Credits & Description

Advertising Agency: TBWA\LONDON, UNITED KINGDOM
Creative Director: Tony Mctear/Danny Brooke-taylor
Scriptwriter: James Gillham
Agency Producer: Gemma Woodiwiss
Account Supervisor: Vicky Sales
Advertiser's Supervisor: Alison Hartin
Sound Engineer: Dominic Beken


Script in English

SFX: We hear the sound of thundering hooves and charging horses underneath the song.

MVO: This bank holiday at Warwick Castle we’ve Jousting Knights so bold

Two tonne of charging chivalry, is a wondrous sight I’m told.

There’s thundering hooves and the mighty lance, and a stable of trusty stee-ee-eeds

Just watch, and cheer, for your gallant knight, and pray he will succee-ee-eed

With Birds of Prey, the Bowman too, it’s a marvel to be seen

It’s Britain’s greatest mediaeval experience, off the M40 at junction fifteen.


Brief Explanation

In English Mediaeval times a common way of sharing a message to the masses was to use a
‘Minstrel’, a lyrical storyteller who would travel around villages sharing his tale. In keeping with
the authentic experience at Warwick Castle to advertise the ‘JOUSTING KNIGHTS’ event we use
the same Mediaeval story telling technique on radio to encourage people to visit.